Landlord Marketing Survey Results

What types of marketing do you
use now for your rental units?


Type of Mktg
Percent
Classified Ads 80%
Signs 73.3%
Flyers 30%
Online Ads 45%
Word of Mouth 58%
Other 10%

Other Types of Marketing Used

Referrals
Email list
Fax update
Web site
MLS

How long, on average,
does it take you to get a unit rented?

Length of Time Percent
A week or less 8%
A month or less 65%
1 to 2 months 20%
More than 2 months 7%

 

Which type of marketing generates
the most phone calls?

Type of Mktg Percent
Classified Ads 53 %
Signs 22%
Flyers 0%
Online Ads 7%
Word of Mouth 5%
Other 3%
Don't Know 10%

Which type of marketing generates
the best actual results
(showings, applications, etc)?

Type of Mktg Percent
Classified Ads 43 %
Signs 23%
Flyers 0%
Online Ads

8%

Word of Mouth 13%
Other 5%
Don't Know 7%

 

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