2. Hire a professional designer to put together an image your prospect won't forget -- it is surprisingly inexpensive.

 3. Highlight that image in your main ID and related signage.

 4. Take down all signs that do not speak to the image you want.

 5. Be sure the manager's office has only positive messages.  Take down the "No Cash, No Pets, No Running at the Pool, No Kiddin" messages.

 6. If those little red and white signs are not sparkling new, get rid of them now and replace them.

 7. Regarding related signage:

a. All signs on site should look similar to your main ID

b. Color schemes should be the same

c. Only a positive approach should be used

d. Make sure your pool rules sign is in compliance with Fair Housing regulations (e.g. I saw one recently that said "Adult Only Pool."  This should have been taken down by March 4, 1989!)

8. Amenity signs can be placed "Burma-Shave-Style" in the front yard that tell your prospect what you might have inside that might be of interest to them, for example, pets welcome, dishwashers, refrigerators, ceiling fans, pool, fitness center, weight room, all utilities paid, views, great management, spotlessly clean, affordable, great neighbors, to mention a few.

 9. All tattered flags should be removed immediately.  This speaks volumes in your drive-by interviews.

10. Always be sure your phone number is painted on your signage -- in large numbers.